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Digital advertisement plays a crucial role in the modern world, revolutionizing the way businesses promote their products and services. Its importance cannot be overstated, as it allows businesses to reach a wider audience and target specific demographics with precision. In fact, statistics show that the yearly spend on digital advertising has been steadily increasing. According to a report by eMarketer, global digital ad spending reached $325 billion in 2019, and it is projected to reach $517 billion by 2023. This significant investment is a testament to the effectiveness of digital advertising. It offers measurable results, with the ability to track engagement, conversion rates, and return on investment. Digital advertisements also have the advantage of being highly customizable, allowing businesses to tailor their messages to resonate with their target audience. In a world that is increasingly reliant on technology, digital advertising has become an integral part of any successful marketing strategy.